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Benefits of Private Labeling

Posted by JC Manufacturing & Marketing on 6/28/2021 to Marketing B2B

Why Smart retailers are prioritizing private label

…Private brands also offer the opportunity to build relationships with customers in unprecedented ways. “The best retailers are looking at their customers and saying, ‘How can we engage them?’ With the old private label, that was never asked,” Durham says. “It was, ‘How do we make Cheerios and sell it for 30 percent less?’…